The Best Beauty Advent Calendars of 2025

Advent calendars are no longer just festive indulgences they’ve become a major retail event. Blending luxury, exclusivity, and clever curation, these calendars are now central to brand storytelling, customer loyalty, and seasonal revenue.

For Christmas 2025, the line-up is more ambitious than ever. Expect lavish packaging, thoughtfully curated edits, and incredible savings as retailers compete to deliver the ultimate countdown to Christmas. Below, we’ve rounded up the launches set to define the golden quarter.

Liberty

Price: £275
Value: £1,245

The Liberty Beauty Advent Calendar is a holiday classic and this year it’s extra special, marking the retailer’s 150th anniversary.

Housed in a Liberty-shaped case illustrated with Clym Evernden’s striking ink designs, the calendar holds 30 beauty treasures. Skincare, fragrance, and makeup from Ex Nihilo, Lisa Eldridge, Augustinus Bader, Jones Road, and Trinny London are tucked inside its 25 drawers.

Added extras include a limited-edition Ianthe print drawstring bag and the chance to win one of 15 £1,000 Golden Tickets to spend at Liberty.

Lookfantastic

Price: £105, £130 & £85
Value: £655+, £485 & £425

Lookfantastic is celebrating 10 years of beauty advent calendars with a trio of festive offerings, including its first-ever Fragrance Advent Calendar.

• The Beauty Advent Calendar features 28 products (17 full-size, 11 deluxe-size) from Sol De Janeiro, Medik8, Color Wow, and Iconic London its most premium edition yet.

• The Fragrance Advent Calendar offers a daily discovery of luxury scents.

• The Grooming Advent Calendar returns with favourites from Molton Brown, This Works, ESPA, Bulldog, and Cetaphil.

Cult Beauty

Price: £240
Value: £1,100

Packed with 35 products (21 of them full-size), the Cult Beauty Advent Calendar is being hailed as the retailer’s “best ever.”

Expect cult-status names such as Gisou, Hourglass, and Laneige, alongside hero products like Patrick Ta’s Blush Duo, K18’s Molecular Repair Mask, and Medik8’s C-Tetra Advanced Serum.

Three lucky customers will also find a £1,000 Golden Ticket hidden inside.

Space NK

Price: £260
Value: £1,150+

Space NK’s 2025 calendar arrives in a vibrant purple box decorated with festive affirmations. Inside, you’ll find more full-size icons than ever before, making it the retailer’s most exceptional edition to date.

Highlights include Tatcha’s Brightening Serum, Lisa Eldridge’s Kitten Lash Mascara, K18 Molecular Repair Hair Oil, and La Mer’s Lip Volumizer. Customers on the waitlist are automatically entered to win vouchers worth up to £400.

Fenwick

Price: £240
Value: £1,000+

Fenwick’s 25 Days of Christmas Spirit Calendar brings together 33 products, with 12 full-size items spanning skincare, fragrance, and makeup.

Think Charlotte Tilbury, NARS, Dermalogica, Laura Mercier, Hourglass, Trinny London, and Benefit plus skincare standouts from Shiseido, Rodial, and The Organic Pharmacy. Perfume lovers will enjoy selections from Juliette Has a Gun, Miller Harris, and Parfums de Marly.

Selfridges

Price: £250
Value: £1,136

Selfridges calls its 2025 edition its “biggest and best yet.” With 37 products worth £1,136, it’s £112 more valuable than last year while priced the same.

Expect exclusives and full-sized heroes from Refy, Charlotte Tilbury, Laneige, Color Wow, Creed, and MAC Cosmetics.

Boots

Price: £150, £70
Value: £600, £285

Boots is back with two premium calendars:

• The Premium Beauty Advent Calendar mixes skincare, haircare, and makeup from NARS, Elemis, Sol de Janeiro, and Drunk Elephant.

• The Skincare Advent Calendar focuses on trending names like Byoma and Bubble.

Both editions promise up to 76% savings.

Sephora

Price: £225
Value: £1,025

Sephora’s 2025 Favourites Advent Calendar includes 41 products (24 full-size, 31 exclusive), with Glow Recipe, Merit Beauty, and Tower 28 among the line-up.

The calendar also introduces golden ticket prizes, from spa experiences to personalised hampers. Given it has sold out three years running, this one’s expected to fly off shelves.

John Lewis

Price: £235
Value: £1,000+

The John Lewis Beauty Advent Calendar offers 36 products (23 full-size), including Medik8, Fenty Beauty, Trinny London, Charlotte Tilbury, and Le Labo.

Inspired by the Enchanted Tales Christmas theme, it’s presented in a recyclable box with reusable compartments, aligning luxury with sustainability.

Neal’s Yard Remedies

Price: £165
Value: £385

Presented in a Golden Lily William Morris print, Neal’s Yard Remedies’ eco-inspired advent calendar combines skincare and wellness favourites.

Customers can enjoy 13 full-size products including the Wild Rose Beauty Balm and Frankincense staples, all crafted in the brand’s Dorset eco-factory.

The Fragrance Shop

Price: £150
Value: £400+

The Fragrance Shop Advent Calendar 2025 delivers 25 days of scents and added extras worth over £400.

Expect designer perfumes like Givenchy L’Interdit, Viktor & Rolf Flower Bomb, Montblanc Explorer, and Rabanne Lady Million, plus candles, Twist & Spritz, and money-off vouchers.