It’s the biggest household mystery out there.
Why do socks go missing?
Sock Geeks recently commissioned* research that showed that 1 in 3 of us have four or more odd socks in our sock drawer. Why so many?
Previous research** has also shown that the average Brit loses 15 socks per year. That’s over a billion socks that go missing in the UK each year.
Even scientists have tried to solve this mystery. It resulted in the creation of possibly the most important formula since E=MC^2. The Sock Loss Index...
SLI = (L+C)-(P x A)
This was created by psychologist Dr Simon Moore and statistician Geoff Ellis. Where L equals laundry size, C equals washing complexity, P equals the positivity towards doing laundry and A equals how much attention you pay while doing the washing.
Not that we'd ever advocate fake news... but our personal opinions is that there's actually a sock fairy (a cousin of the tooth fairy... one of the few breeds of fairy where they're actually celebrated for theft).
Nonetheless, in honour of Lost Sock Memorial Day 2017 we’re offering 20% off all Sock Geeks subscriptions. Simply use code LOSTSOCKS at checkout
Try our free Sock Personality quiz here and decide what socks are best for you.